Add new/fresh content to the subscription website each day to make the subscribers feel that they are getting their money's worth. Fresh content will also lure them to visit the site more frequently.

Depending on the topic or the theme of the subscription website, you can post fresh content to the site in the form of an article, new press release, industry development news, a product or a resource review, a puzzle or a cartoon or anything that might be of use to the subscribers. Most successful websites follow the strategy of adding new content to the site each day!

Adding new content each day to the website will involve planning. Given below are two ways to always stay ahead of requirement:

Keep a ready stack of articles, completed and in progress, related to the theme of the website. For subscription website businesses, it is important to keep file of ideas, quotes and related information and their sources, along with already finished articles on related subjects. This is to ensure that you never fall short of content to be posted on the site.

Write extra content whenever you are in a mood to write and publish only to the requirement. Whenever you get an urge to write, make sure you write more than your current requirement, this way you will always have extra articles to fall back on, during your lean writing days. Post the fresh content according to the requirement. This way readers will always find fresh content on the site and you as a writer will be able to take breaks from writing!

The exception to the rule

For different types of sites, different rules of posting fresh content apply. For business to business type of sites, post fresh content from Monday through Friday, for business to consumer type of site you can post fresh content from Wednesday to Sunday, because Monday and Tuesday the clients can be busy with their office work after the weekend. If your site gets both business and consumer type of visitors, all days of the week, then you can

1. Get extra material written and post new content on the site at a stipulated time each day. or

2. Analyze the visitors statistics for your site to see what days the week do majority of your subscribers visit the site and post the fresh content on those days.

These strategies for posting fresh content on the site ensure that the subscribers and the prospective customers visit your site regularly, and the site traffic is evenly distributed through the week.