If you need to reach with your advertising an audience which is highly targeted and cost effective then ezines are the way to go. Ezine ads are highly recommended by all the internet gurus for some advantages you hardly can find in other mediums.

1. Ezines have a highly targeted audience.

Every ezine covers one topic or many related items. Going further, the subscribers are interested by this topic, this is their motivation to join. If you take care to match the ezine to the product you are selling, you have reached the desired target audience.

2. You can reach thousands people.

There are ezines with 500 readers and ezines with over 3-400,000 members. It's up to you to run your ad in a large ezine or in medium (small) ones. Just make some calculations to reach the amount of people you want or you afford to pay

3. Ezines offer free exposure.

Almost all ezines are archived, thousands of people read these archives, by consequence, your ad will be seen by these people at no extra cost. This exposure will bring you sales on a long term basis for free.

4. You may test your ad immediately.

By immediately I mean a short period of time. With offline publications you usually have to wait 60-90 days before you can receive any feed back.

5. Ezines mean flexible advertising.

Advertising with ezines allows you to test and update your ads very easy. Due the short period of response you may easily tally your ad and find the one that produces the best results. You may also choose to advertise in many ezines in order to determine the most responsive group of recipients.