In the previous article in this series, we discussed setting up a website for your local business and how it can work for you 24/7 bringing in customers and sales. How much would this constant flow of additional customers help your bottom line?

The Internet is the most powerful marketing medium ever invented. It allows small Business owners to compete with multi-national corporations and take their share of the consumers dollar without spending a fortune on marketing.

You Can Become THE Expert In Your Field

And the Internet is still relatively new - the opportunities are endless for those who get on board now.

In a few years, every man and his dog will be out there with a website (most will still fail to make any money, but there will be a LOT more competition) - but at the moment, the field is wide open, allowing you to get the jump on everyone else and get yourself established as THE expert in your field.

You can grab all the customers you can handle now before your competitors wake up, and by consistently giving those customers great service and quality information through your regular newsletter or ezine (see a future article in this series for details on how to do this), you won't give them a reason to go anywhere else.

So when some existing or new competitor offers your customers a few dollars off a product that you sell trying to lure them away, they will remember the relationship that you have built with them and ignore the attempt to steal their Business from you.

A website and email marketing can turn your customers into raving fans - people who won't leave you no matter what, and who recommend you to all of their friends - and studies have shown that word of mouth marketing is the most powerful way to find new customers.

Wouldn't that be nice?

OK, lets outline the step by step plan you need to make this happen. A high traffic, profitable website is within your reach...

But first, from the beginning, what is the way many consider as the best way of building a presence for your business on the weba Theme Based Content Site.

So what is a Theme Based Content Site?

A Theme Based Content Site is a website that offers visitors information that is tightly focused around a topic or area of interest that appeals to a certain group of people.

For example, sport is a niche, but it is too general to be used as the basis of a website on it's own. Lacrosse, water polo or skiing would be great examples of niches that have many devoted players who surf the Internet looking for information and products related to their sport.

These are niches that could have significant possibilities for building a profitable website.

There are thousands of niches all around us - your Theme Based Content Website needs to focus on one of these that is related to your Business and provide interesting, relevant content to the people who are looking for it.

When your web pages are submitted to the search engines, the engines crawl through them looking for keywords and an overall theme.

The pages are then listed in the indexes of the search engines, and when someone searches for say 'lacrosse equipment', your page by the same name will be returned in the results that the searcher sees.

The key is getting your pages to the top of the search engines. Some topics have millions of search results returned - you have to be in the top 20 to have any chance of being seen by anyone.

That is your goal, so you have to be sure that you choose a niche that doesn't have an overwhelming amount of competition and also offers you the potential of making a good profit - in other words, it has to contain people who have money to buy the products or services you are selling.

It is no use focusing on a niche that has many people with no money or people who don't use computers or technology - they will not be in a position to find out about your website...

So, lets start at the beginning and go through the process of creating a Theme Based Content Website and you will understand what is involved.

To discover the step by step process of building a highly profitable website for your local business, go to part 3 of this series.