Understanding the theories of persuasion, motivation, and influence will put you in life's driver's seat. Why? Because everything you want, or will want, in life comes from these three simple concepts. Did you know that less than 1 percent of the world's population understand and can actually apply the twelve Laws of Persuasion? Therefore, as I reveal the secrets of influence and science of persuasion, you will be able to persuade and influence with 99 percent accuracy. You will gain instant influence over others and inspire others to take action, all while getting exactly what you want from life. You will win people to your way of thinking and will empower yourself with an unshakable confidence. You will triple your prosperity in sales and marketing. You will become a captivating magnet of success.

As you develop what I call Magnetic Persuasion, others will be drawn to you as metal filings are drawn to a powerful magnet. Financial, social, and personal success will come to you. Gateways previously closed to you will swing wide open and the world of opportunity will beat a path to your door. The life-changing skills and techniques described in this book are based on timeless, proven principles. They have been developed from countless hours of persuasion research and exhaustive studies into human nature. And now, for the first time, they are being unveiled to you.

This book teaches the twelve critical Laws of Persuasion and instructs you on how to utilize these cutting-edge persuasion strategies so you can gain the influence you need NOW. You'll learn how to make people instinctively like and trust you, something that might otherwise take you years to accomplish. No longer will you face the unexpected with fear or intimidation. Rather, you will confront it head on with credibility, control, and confidence. Day in and day out, you will turn each challenge facing you into a winning situation. In short, you will be a master of your own destiny.

The power of persuasion is of extraordinary and critical importance in today's world. Nearly every human encounter includes an attempt to gain influence or to persuade others to our way of thinking. Regardless of age, profession, religion, or philosophical beliefs, people are always trying to persuade each other. We all want to be able to persuade and influence so others will listen to, trust, and follow us. A recent study by economists found that a whopping 26 percent of gross domestic product was directly attributable to the use of persuasion skills in the marketplace.1 Persuasion is the gas to our economy's engine. Think about it--$2.3 trillion of our gross domestic product comes from the skills of persuasion and influence. You rarely see large corporations downsizing their sales forces. Sales professionals are assets to the company, not liabilities. Master Persuaders will always find employment, even in the slowest of economies.

Advertisers spend billions of dollars researching and analyzing our psychographics and demographics to figure out how to subtly persuade us. Rosseli, Skelly, and Mackie point out that "even by conservative estimates, the average person is exposed to 300 to 400 persuasive media messages a day from the mass media alone." We are bombarded with thousands of persuasive messages each day through a myriad of sources, including newspapers, magazines, billboards, signs, packaging, the Internet, direct mail, radio, TV, mail order, catalogs, coworkers, management, sales professionals, and even parents or children. The question is: Are these tactics being used for you or against you? Thousands, even millions, are persuaded against their better judgment every day, simply because they are unequipped to accurately interpret and effectively respond to the advertising barrage we perpetually face. In this case, what you don't know will hurt you. Persuasive influences flood our daily existence and are inescapable. It is without question in our best interest to master Magnetic Persuasion, know how it works, and learn how to implement its proven techniques so we are empowered today.

Persuasion - is the process of changing or reforming attitudes, beliefs, opinions, or behaviors toward a predetermined outcome through voluntary compliance. Persuasion is what you do and say.

Influence - is who you are and how you, as a person, will impact the message. This includes whether you are viewed as trustworthy or your passion.

Power - increases your ability to persuade and influence. This power can be seen with people who possess knowledge, have authority, or use coercion during a persuasion process.

Motivation - is the ability to incite others to act in accordance with the suggestions and ideals you have posed. Motivation is your "call to action," or what you want your audience to do

Let's be honest: We all want and need things from other people. We want people to follow, trust, and accept us. We want to influence others to our way of thinking. We want to get what we want--when we want it. Possessing the right tools and knowing how to use them is the secret to success.

Maximum Influence supplies a complete toolbox of effective persuasion techniques. Most people use the same limited persuasion tools over and over, achieving only temporary, limited, or even undesired results. You can do only so many things with a hammer, right? We need to open our minds to the whole toolbox of persuasion and influence. We have all heard the maxim: "If the only tool you have is a hammer, you tend to see every problem as a nail." The problem is, everyone is not a nail. The art of persuasion must be customized to every group or individual, to every situation or event. It's like playing the piano with only two or three notes: You're playing "Chopsticks" when you should be playing Mozart. When you play with all the keys of persuasion and influence, you can create a masterpiece with your life.

Persuasion is also your golden ticket to promotion. Communication skills rank number one of all the personal qualities employers seek in college graduates. While most people shy away from overtly persuasive situations, master communicators welcome such opportunities. Master communicators feel in control of challenging situations because they understand the art of persuasion and they know how to recognize and use persuasive strategies.

Learning how to persuade and influence will make the difference between hoping for a better income and having a better income. Beware of the common mistakes presenters and persuaders commit that cause them to lose the deal. Get your free report 10 Mistakes That Continue Costing You Thousands and explode your income today.

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.